Monday, September 29, 2008

Chapter 3 Communication Theories

Chapter 3 Communication Theories

Overview


Each version of communication theories is built from the one before it. It has evolved in time through trial and error. There are three common theories: interpersonal, machine assisted and mass media.

Father of information theory

Shannon and Weaver’s are said to be the father of information theory. He explained the communication model is dealing with substance or meaning and content. He described the process as a linear process; he was the first to start thinking of information as a concept.

First model

The first of the theories cam from Harold Lasswell. In 1948 Lasswell designed this linear communication theory after working on war propaganda. This is the model he came up with: http://www.juniata.edu/faculty/cockett/teaching/130/models/lasswell.html



Shramm

1st model is described as the connection between sources and destination. Shramm designed his model in the 1950’s, his model used the same concepts as the previous model, but he made it more circular, so that the communication process never ends. The image of his process comes from http://www.shkaminski.com/classes/handouts/communication%20models.htm


The idea of this model is that there is feedback in the communication process. This process makes it possible for a for a company to ask a message to a customer, and then take that information (message) and give it back to the company so they can work on improving.


Kincaid’s Convergence Model

Communication is a process where participants work together to share information. The bottom line is they work for mutual understanding. This process also has evolved over time.

Example from Real life

The swim camp that I work in the summer is my example of communication theories. Jon Alter (my boss) meets with on average a group of five counselors after camp. He brings us to a restaurant and we talk about what we could have done better, what we liked about the summer, and what we did great at. It is a very comfortable meeting where we can speak our mind. This is important to the camp because it evolves this way. By sharing information from counselor to boss, we bridge the gap in communication and find the best practices to continue to make our swim camp the best in the United States.

Sources

My two sources are highlighted through my content. They gave me visual evidence of how the communication process works through the theories. I incorporated them into my blog so the readers can visually be simulated and understand the theories a bit easier.

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