What is it?
Crisis Communication is how an organization/company handles a situation that may arise that is out of their control that can be considered a crisis. How they communicate to the public means everything while keeping up your reputation for your company.
What is a Crisis?
A crisis can be anything from a natural or man-made disaster. A natural includes hurricanes, such as Hurricane Katrina. Man-made disasters are problems that could harm us. Such man-made disaster is the Tylenol crisis.
A crisis may occur on a personal or societal level. It may be a traumatic or stressful change in a person's life, or an unstable and dangerous social situation, in political, social, economic, military affairs, or a large-scale environmental event, especially one involving an impending abrupt change. More loosely, it is a term meaning 'a testing time' or 'emergency event'.
Crisis Example
The Tylonal Crisis in 1982 was a disaster that was handled very well by Johnson and Johnson. The Tylanol capsuls were laced with cyanide, which caused 7 people to die. This was a major issue, and the way that the company handled the crisis is the biggest reason Tylanol is still around today. They had an immediate recall and took all Tylonal off the shelves. They carried themselves in a way that showed they cared about their consumers which kept up their respoinsiblity and trust.
Real life Examples
I have not been involved in a major crisis, and I am very happy about that (knock on wood) but within the swim team this year there was a swimmer who came to us coaching with an inncedent that accured outside of the pool that is very tramatic and very major. It turned into a crisis on the team this year. I am not going to go into detail about it because it is still going on. But the way we handled the situation was keeping it quiet, not shouting the details to the ceiling, but making sure the people who need to know know. The Athletic advisor knows all of the information needed, and the NCAA is involved. We have handled the siuation by banning the kids involved from swimming in meets until the situation gets cleared. Sorry I can not give many details, but I guess I am handling this “crisis” appropriotly.
Other links:
This link outlined what a crisis is, why it is important to react to in the right way and the process involved.
http://www.lsu.edu/pa/crisis.html
This site shows seven steps that must happen when a crisis may occur. It is another very helpful site to reference when learning about the subject.
http://www.globalprblogweek.com/archives/7_musthave_elements_.php
Crisis Communication is how an organization/company handles a situation that may arise that is out of their control that can be considered a crisis. How they communicate to the public means everything while keeping up your reputation for your company.
What is a Crisis?
A crisis can be anything from a natural or man-made disaster. A natural includes hurricanes, such as Hurricane Katrina. Man-made disasters are problems that could harm us. Such man-made disaster is the Tylenol crisis.
A crisis may occur on a personal or societal level. It may be a traumatic or stressful change in a person's life, or an unstable and dangerous social situation, in political, social, economic, military affairs, or a large-scale environmental event, especially one involving an impending abrupt change. More loosely, it is a term meaning 'a testing time' or 'emergency event'.
Crisis Example
The Tylonal Crisis in 1982 was a disaster that was handled very well by Johnson and Johnson. The Tylanol capsuls were laced with cyanide, which caused 7 people to die. This was a major issue, and the way that the company handled the crisis is the biggest reason Tylanol is still around today. They had an immediate recall and took all Tylonal off the shelves. They carried themselves in a way that showed they cared about their consumers which kept up their respoinsiblity and trust.
Real life Examples
I have not been involved in a major crisis, and I am very happy about that (knock on wood) but within the swim team this year there was a swimmer who came to us coaching with an inncedent that accured outside of the pool that is very tramatic and very major. It turned into a crisis on the team this year. I am not going to go into detail about it because it is still going on. But the way we handled the situation was keeping it quiet, not shouting the details to the ceiling, but making sure the people who need to know know. The Athletic advisor knows all of the information needed, and the NCAA is involved. We have handled the siuation by banning the kids involved from swimming in meets until the situation gets cleared. Sorry I can not give many details, but I guess I am handling this “crisis” appropriotly.
Other links:
This link outlined what a crisis is, why it is important to react to in the right way and the process involved.
http://www.lsu.edu/pa/crisis.html
This site shows seven steps that must happen when a crisis may occur. It is another very helpful site to reference when learning about the subject.
http://www.globalprblogweek.com/archives/7_musthave_elements_.php
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